E-A-T has been a crucial ranking factor for a few years now and will continue to play an essential role in SEO not only in 2024 but also for the foreseeable future. With E-A-T, Google is raising the bar for the quality of content by looking at the expertise of the author, the authoritativeness of the domain, and the trustworthiness of the content. Hence, it’s critical to ensure that your website follows the E-A-T principles, both in terms of content creation and site design.
When it comes to expertise, having an expert author or team of experts writing content for your website can have a significant impact on search rankings. Expert authors can help ensure that content is credible and trustworthy, making it more likely to be linked to and shared, further increasing its visibility and search rankings. This domain authority, once established, is incredibly difficult for competitors to replicate, making it a sustainable SEO agency ranking factor.
Authority is another critical aspect of E-A-T and means domain authority. This metric measures the trust and authority of your website based on its level of content-related expertise and authority in the eyes of search engines. A website that possesses domain authority is more likely to rank highly for relevant keywords than a website that doesn't. Therefore, it’s essential to work on improving content and domain authority by building a robust link profile.
Trustworthiness is the third crucial element of E-A-T. In 2024, trustworthiness will remain a critical aspect of SEO as users continue to demand factual and accurate information. Webmasters should take measures to ensure that their content is accurate and should not mislead users about the credibility of the source or the information presented. By prioritizing this aspect of E-A-T, webmasters can help establish their website as a reliable source of information and improve their search rankings.
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